CLIENT: CITY CASH
App Brand & Design
New app concept had backing but no app. I designed app screens, along with app logo, custom icons and provided copywriting for the user interface. Additionally, a slide deck and landing pages were designed to secure funding of $80K for initial development.
![app screen design shown in phone held by male hand](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=496,fit=crop/mP4726b6jjUXMNNr/cc-homescreen-sq-mk35Wjz5lGiPoDev.png)
![app screen design shown in phone held by male hand](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=263,fit=crop/mP4726b6jjUXMNNr/cc-homescreen-sq-mk35Wjz5lGiPoDev.png)
![city-cash-app-design](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1224,h=576,fit=crop/mP4726b6jjUXMNNr/many-screens-cc-mv0lGeDJqwFMB81b.png)
![city-cash-app-design](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=300,fit=crop/mP4726b6jjUXMNNr/many-screens-cc-mv0lGeDJqwFMB81b.png)
![city cash logo](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=612,h=512,fit=crop/mP4726b6jjUXMNNr/citycash-logo-m7VkOLQ94Nc3RzPj.png)
![city cash logo](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=267,fit=crop/mP4726b6jjUXMNNr/citycash-logo-m7VkOLQ94Nc3RzPj.png)
![](https://assets.zyrosite.com/mP4726b6jjUXMNNr/cc-onboarding-mk35WjzJJPFVpRaR.gif)
![](https://assets.zyrosite.com/mP4726b6jjUXMNNr/cc-onboarding-mk35WjzJJPFVpRaR.gif)
![brand colors - violet, turquoise and greens](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=552,h=116,fit=crop,trim=17.22222222222222;0;17.22222222222222;0/mP4726b6jjUXMNNr/city-cash-brand-colors-mv0lGe7824ilPzlB.png)
![brand colors - violet, turquoise and greens](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=77,fit=crop,trim=0;28.16568047337278;0;28.16568047337278/mP4726b6jjUXMNNr/city-cash-brand-colors-mv0lGe7824ilPzlB.png)
THE PROJECT
Contributions and Results
Logo design
Brand strategy and Identity design
Screen design/UI design
Onboarding illustrations
Presentation design
Landing page design
Copywriting
![early dev research landing](https://assets.zyrosite.com/mP4726b6jjUXMNNr/city-cash-landing-AoPNX0yO23FbL8VB.gif)
![early dev research landing](https://assets.zyrosite.com/mP4726b6jjUXMNNr/city-cash-landing-AoPNX0yO23FbL8VB.gif)
As part of the Freeways team, I designed, developed and tested the CityCash app prototype. This included the CityCash identity design for MVP, along with multiple app screens and onboarding design. As part of the team, I mapped out and tested product functionality, created mock-ups, prototypes, and assets to hand over to programmers for development.
I also designed and tracked data from landing pages at the earliest stages of the app design. I wrote copy for presentation decks to help convince investors to come aboard for 2 initial MVP stages, securing over $80K in funding.
![texture](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=480,h=402,fit=crop,trim=1.8560794044665012;0;1.8560794044665012;0/mP4726b6jjUXMNNr/texture-AoP6wWbboJF3OKPg.png)
![texture](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=320,fit=crop,trim=0;63.04712041884817;0;63.04712041884817/mP4726b6jjUXMNNr/texture-AoP6wWbboJF3OKPg.png)
![sparkling gems](https://assets.zyrosite.com/mP4726b6jjUXMNNr/gems-Yg2awqX3Xvsp8v9q.gif)
![sparkling gems](https://assets.zyrosite.com/mP4726b6jjUXMNNr/gems-Yg2awqX3Xvsp8v9q.gif)
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