CLIENT: BRIARPATCH

Updated Brand & New WordPress Website

With local, vibrant and fresh produce at the heart of their brand, I came on board to update the brand and strategic messaging to reflect it and resonate in both existing and new market areas. The brand has a cult-like following at its flagship location and we didn't want to lose brand recognition or the charm that's evolved from its hippy, grass roots. The logo remained unchanged. Instead, the focus was on making the brand read as "fresh" in terms of color, while playing up on the brand's playful and organic nature with custom illustrations and punny copy.

Video Editing | Illustration | Animation | Explainer Video | Brand Pillars | Style Guides | Web Design and Development | Brand Design | Digital Ads